Times have truly changed and it’s imperative for any business to quickly adapt with the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And majority of smart, forward-thinking entrepreneurs are taking advantage of this mobile apps phenomenon to further improve their business.
Why Invest in Mobile Apps?
With more people turning to mobile apps to interact with brands, businesses’ mobile presence has become necessary. In general, mobile apps help boost sales, provide a better customer experience and become more competitive.
According to a research by Clutch, two main reasons by which mobile apps facilitate business growth are:
- Improving customer service
- Providing a return on investment
Here are 9 different ways how mobile apps can help you grow your business. Let’s checkout:
New Sale Generation
This is particularly relevant when it comes to eCommerce businesses that have limited the scope of their sales by conducting their business using only websites.
Now, it is high time that modern day businesses especially understand the kind of relationship that modern consumers have with their mobile phones.
When you as the owner of an eCommerce business decide to twist your core strategy to include mobile users as the target market, you expand the market and the scope for rapid growth in sales revenue.
Reduction in Operational Cost
Mobile applications can bring huge growth to the business as it is a great medium of communication. The benefits of a mobile app for a small business go beyond customer retention.
So, let’s talk about one key element in running a small business – operational efficiency. The operating costs of running any business can sabotage and ruin the entire budget! This can be quite a harsh situation especially for a small business.
Increase Visibility to Clients at All Times
In the US, the average person spends two hours a day on a mobile phone. Globally, there are more than one billion Smartphone’s. Therefore, the fact that people spend more time on the phone over PC these days is great for businesses – if you adjust your marketing plan to match this shift.
If you have a mobile presence, then obviously your business will be exposed to many eyeballs. Your image, name and logo need to be seen when these people scroll, unlock, and do whatever they do on the go.
People have their mobile phones either on their fingers, palms or pockets. We also like to use them while waiting at the bus stop, going to work and even watching TV in the evening. All of these are the appropriate time to send a notification to all potential customers.
Create and execute a successful social media marketing strategy, this can help businesses develop and implement social media campaigns that drive engagement and revenue.
Added Revenue
A business can also benefit financially through a mobile application. Apart from the above benefits that can increase your fortune, you can also earn directly through an app.
The very basic way of this is revenue that you generate through downloads. You can offer different versions of your apps; Paid or free. You still generate revenue through freebies.
But if you offer additional benefits through the paid version, then you can expect to earn well. Secondly, you can include advertisements in your app for which you are also paid.
Increase Brand Value and Awareness
Having an app for your business can really increase the value of your brand. A well-built and well-designed app can increase your brand value and raise awareness.
According to a survey, adults in the US spend about 2 hours and 51 minutes on Smartphone’s every day. This is the time when the companies have an opportunity to grab the attention of the customers and get noticed by them.
With the help of effective text, app icons, images and short videos, companies can grab users’ attention. An app can help you in increasing brand awareness as well as in the growth and promotion of your business. Especially in attracting younger demographics.
Great Idea to Earn Through Mobile Apps
The mobile app gives you a great start to showcase your eCommerce store online. It is unrealistic for most small businesses to believe that they are going to be the next Spottily and I completely acknowledge that. To target a larger number of audiences businesses hire iOS developers or android developers to build attractive and easy to use apps for their users.
However, when it comes to their business model, it is the one thing that has been proven to work for a large number of various businesses in different industries.
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Better Customer Experience and Services
Having a mobile app can provide an excellent customer experience. With an app, you can provide better customer service through direct communication. You can also provide app-exclusive offers that would be for the benefit of the customers.
A user-friendly app results in improved customer-retention and loyalty towards the brand. Moreover, with the app, you can also provide better customer service through direct promotion.
Act as a Marketing Tool
More than just an application, a mobile app can double as a valuable marketing tool. But how? It can be easily integrated with Facebook, Twitter, and other social media sites.
This means that, with one tap, customers can share your app with their network and their experience with your company, which can then offer you free promotions.
Also, using push notification, you can easily send upcoming promotions or special events to your customers and prospects.
Turn Your App into a Social Platform
You can integrate many social features into one mobile app. A study once revealed that most people log on to social media just to see what their friends are saying. You must include this idea in your marketing strategy so that people see your brand while catching up with their friends.
Incorporate Features such as in-app messaging, comments, likes, and photo-sharing capabilities. Besides, enable the application to log in via Facebook and Twitter. This approach has proven effective in increasing customer engagement, repeated sales, retention, and monetization.
Bottom Lines
Unfortunately, many business owners have yet to recognize the huge potential benefits of mobile applications in terms of boosting productivity, efficiency, competitive edge, and user experience.
Pondering how you could possibly grow your business? Mobile apps just might be the answer. Well, you can also contact top mobile app development companies for advice and they can help you get started!
